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    Start Over Publication Year 2004 Subject Term organic farming Subject Term sustainability

    2. The organic label: how to reconcile its meaning with consumer preferences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Conner, David (author) and Christy, Ralph (author)
    Format:
    Journal article
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23592
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    35(01) : 40-43
    Notes:
    Survey and auction results reveal a lack of understanding of the label's meaning as well as a disconnect between the label's function (involving production methods) and consumers' motivations for buying organic (e.g., support for a local sustainable food system).