20 pages., Via online newsletter article., This paper describes the challenges of decentralisation and privatisation of rural services from the perspective of
communication strategy development. The wave of decentralisation and privatisation in rural services worldwide creates challenges for rural communities, service providers and local governments. Local organisations – both in government and civil society – are confronted with rules and procedures that are unprecedented. The new roles require significant changes in attitudes, skills, and especially a new level of accountability. While communication strategies are only a part of the transformation, they are strategic tools that merit attention. This is an account of two cases where the authors have been involved in developing communication strategies aimed specifically at helping stakeholders make this transition. The first is the case of the Communication and Information Strategy for the National Agricultural Advisory Services Programme (NAADS) of Uganda. The second is the formulation of a plan to communicate the National Water Policy (NWP) and Rural Water Transition Plan in Mozambique. The paper concludes with some design principles for other strategies and with a review of the importance of communication research and planning.
Raab, Robert T. (author) and Abdon, Buenafe R. (author)
Format:
Paper
Publication Date:
2004-09
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36927
Notes:
Posted at http://www.cropscience.org.au/icsc2004/symposia/4/4/173_abdonbr.htm, Presented at the 4th International Crop Science Congress, Brisbane, Queensland, Australia, September 2004. 10 pages.
Resuscitation of a rural community newspaper using simple digital publishing systems with reporting and production staff based 735 kilometres apart. Local editorial control.
Describes efforts of low-power, noncommercial radio stations to serve local communities and interests. Also examines policy struggles related to these stations.
