USA: University of California Press, Berkeley, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
Notes:
237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.
Hambly Odame, Helen (author), Cardey, Sarah (author), Leggett, Michael (author), and Franca, Zenete (author)
Format:
Paper
Publication Date:
2004-06-14
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26812
Notes:
Presented at the International Association for Adult Education Conference on "Adult education and poverty reduction: a global priority," in Gabarone, Botswana, June 14-16, 2004. 6 pages.
