Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 69 Document Number: D10734
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Item 80 located in ACDC Document D10726, Directory of written summaries of 80 items deposited in the Claude W. Gifford Papers, University of Illinois Archives. 30 pages., Includes a three-page 1967 resume about Farm Journal editor Carroll Streeter, plus a detailed summary of staff correspondence between 1948 and 1971. The summary reveals Streeter's approach to farm periodical editing and management, relations with staff members, and other aspects of his style as an effective long-time agricultural editor.
Editor of Western Farm Press explains how shameless it would be for editors to waste paper and ink to brag about their grandchildren and even include photos of them (as he does here).
Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."
