Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21766
Notes:
Pages 257-273 in George Baourakes (ed.), Marketing trends for organic food in the 21st Century. World Scientific Publishing Co., Pte. Ltd., Singapore. 338 pages.
Survey and auction results reveal a lack of understanding of the label's meaning as well as a disconnect between the label's function (involving production methods) and consumers' motivations for buying organic (e.g., support for a local sustainable food system).