Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22085
Notes:
Pages 105-114 in Charles Okigbo and Festus Eribo (eds.), Development and communication in Africa. Rowman and Littlefield Publishers, Inc., Lanham, Maryland. 249 pages.
20 pages., Via online newsletter article., This paper describes the challenges of decentralisation and privatisation of rural services from the perspective of
communication strategy development. The wave of decentralisation and privatisation in rural services worldwide creates challenges for rural communities, service providers and local governments. Local organisations – both in government and civil society – are confronted with rules and procedures that are unprecedented. The new roles require significant changes in attitudes, skills, and especially a new level of accountability. While communication strategies are only a part of the transformation, they are strategic tools that merit attention. This is an account of two cases where the authors have been involved in developing communication strategies aimed specifically at helping stakeholders make this transition. The first is the case of the Communication and Information Strategy for the National Agricultural Advisory Services Programme (NAADS) of Uganda. The second is the formulation of a plan to communicate the National Water Policy (NWP) and Rural Water Transition Plan in Mozambique. The paper concludes with some design principles for other strategies and with a review of the importance of communication research and planning.
Bertolini Romeo (author / International Food Policy Research Institute, Washington, DC.) and International Food Policy Research Institute, Washington, D.C.
Internation Food Policy Resesarch institute
Format:
Brief
Publication Date:
2004
Published:
Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21277
Hambly Odame, Helen (author), Cardey, Sarah (author), Leggett, Michael (author), and Franca, Zenete (author)
Format:
Paper
Publication Date:
2004-06-14
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26812
Notes:
Presented at the International Association for Adult Education Conference on "Adult education and poverty reduction: a global priority," in Gabarone, Botswana, June 14-16, 2004. 6 pages.
