Online via UI Library electronic suscription., Using Farmers Weekly as a data source, authors identified four main discourses of farmer acceptance of, and resistance to, quality assurnce schemes; and discourses which construct a particular representation of consumers.
"Farmers' lack of market power is the real enemy, so farmers and ranchers must work together to gain bargaining power, because, without it, independent farmers have little hope of survival." Mentions issue of farm organizations, agricultural trade and commodity groups misrepresenting their interests to Congress and policy makers by posing as the family farmer.
McIntyre, Ruth (author) and Baines, Joanne (author)
Format:
Abstract
Publication Date:
2000-09
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13015
Journal Title Details:
2 pages
Notes:
RIRDC completed projects in 1999-2000:human capital, communications and information systems, Rural Industries Research & Development Corporation (RIRDC), Barton, ACT, Australia, 2000
