Posted at http://home.intekom.com/tm_info/rw90525.htm, Author suggests wording to use (e.g., genetic engineering) and wording to avoid (e.g., biotechnology) in communicating negatively about biotech foods.
Posted at http://home.intekom.com/tm_info/rw90525.htm, Author suggests wording to use (e.g., terminator) and wording to avoid (e.g., gene protection) in communicating negatively about biotech foods.
Authors analyze four message formats in risk communications: persuasive, balanced, dialectical, and dialectical with narrative stories. "Preliminary evidence suggests that dialectical messages are successful in increasing respondent critical thinking about risk issues, while not significantly increasing respondent level of concern compared with other message types."