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    Start Over Publication Year 1997 Subject Term advertising Subject Term retail promotion

    1. On the estimation of advertising effects for branded products: an application to spaghetti sauces

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, O., Jr. (author), Seo, S-C (author), and Nichols, J. P. (author)
    Format:
    Journal article
    Publication Date:
    1997-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13725
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    29(2): 291-302
    Notes:
    12 p

    2. Shelf labeling of organic foods; effects on customer perceptions and sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reicks, M. (author / University of Minnesota), Splett, P. (author / University of Minnesota), and Fishman, A. (author / University of Minnesota)
    Format:
    Working paper
    Publication Date:
    1997-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09269
    Notes:
    74 p.