search through journal, During the summer and fall of 1992, both on-site and mail surveys were conducted to determine: (1)How Oklahoma farmers receive and prefer to receive agricultural health and safety information from selected mass media, and (2) How Extension agricultural engineering departments communicate agricultural health and safety information. The study revealed that approximately one-half of the farmers identified television as their primary mass media source for general news and information. More farmers identified magazines as their primary source for safety and health information than any other medium. Three-quarters of the farmers in the study received their agricultural information from magazines. More than half of the farmers preferred to receive health and safety information from magazines. Agricultural engineers identified fact sheets, newspapers, workshops, videos, newsletters, radio, television, brochures, and magazines as methods for communicating health and safety information. In this article, recommendations are provided for agricultural health and safety educators. (original)
Fett, John (author), Mundy, Paul (author), and Department of Agricultural Journalism, University of Wisconsin; International Institute for Rural Reconstruction
Format:
Journal article
Publication Date:
1995
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08446
search through journal, This study evaluated disseminating annual crop variety trial results through supplements in agricultural newspapers. Results indicate that the supplements were a cost-effective method to reach a large percent of the state's farmers with timely information. Two-thirds of the respondents recalled seeing the supplement and nearly all of these read at least part of it. Nearly one-half of those who read the supplement saved it for future reference. Most county extension agricultural agents approve of disseminating this kind of information through supplements. However, some oppose distributing copies of supplements through the extension office when these supplements contain advertising. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14154
Notes:
This book is a product of the 9th Biennial Conference of the African Council for Communication Education at Accra, Ghana, October 18-21, 1994., Chapter 13 in Charles Okigbo (ed.), Media and sustainable development. African Council for Communication Education, Nairobi, Kenya. 506 pages.
