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2. Developing a user-cordial on-line retrieval model strategy and access extension educational materials from a North Central data-base
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brown, M. M. (author / Cooperative Extension Administration, Iowa State University, Ames, Iowa)
- Format:
- Report
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07914
- Notes:
- Abstracted from a Ph.D. thesis; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 19
3. Development of scales of effective performance of county extension directors
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brown, Diane V. (author / Agricultural Education Penn State University, University Park, PA 16802)
- Format:
- Report
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07934
- Notes:
- abstracted from Ed.D., 1991; search through volume, In: Jacquelyn Deeds and Demetria Ford, eds. Summary of Research in Extension (1992-1993). Mississippi State, MS: Department of Agricultural Education and Experimental Statistics, Mississippi State University, July 1994. p. 78
4. Evaluating generic milk_promotion effectiveness with an imperfect competition model
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Forker, Olan D. (author), Kaiser, Harry M. (author), Kobayashi, Kohei (author), Lenz, John E. (author), Suzuki, Nobuhiro (author), and National Research Institute of Agricultural Economics, Japanese Ministry of Agriculture, Forestry, and Fisheries; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Kyushu University; Department of Agricultural Economics, Cornell University
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08405
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- 76 (2) : 296-303
- Notes:
- search through journal, A framework is proposed for incorporating the degree of market competition in evaluating milk promotion effectiveness. The imperfect competition model allows simultaneity in price and quantity with an endogenous fluid milk premium. The model's usefulness is demonstrated with Japanese generic milk promotion data. Results show a conventional exogenous-price or exogenous-premium model will underestimate returns to milk promotion. (original)
5. Reflections on marketing as an inappropriate model for nutrition education
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pelican, Suzanne (author), van den Heede, Fred A. (author), and van den Heede: Center for Academic Development, College of Santa Fe, Santa Fe, NM; Pelican: Nutrition and Dietetics Training Program, Indian Health Service, Santa Fe, NM
- Format:
- Conference paper
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07905
- Notes:
- James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Although marketing offers nutrition educators a number of useful tools and techniques (e.g., market segmentation and focus groups) for reaching audiences more effectively, we shouldn't limit our goals to those of marketing. The ultimate goal of education is different than that of marketing. Education seeks to build a context or a framework into which learners can "fit" new information. In contrast, marketing seeks to sell something to consumers. Even social marketing -- which promotes healthy behaviors -- seeks to "sell" those behaviors, not to educate learners to become independent decision-makers. Of course, most nutrition educators want to influence people's behavior, but don't we also want to challenge learners to think autonomously? Admittedly, education at this level may seem difficult or impossible in some settings. However, if nutrition education is to play an important role in achieving health objectives in the year 2000 and beyond, we mst ask whether our ultimate goal should be to "sell" behaviors to consumers or to teach citizens how to evaluate information so they can behave according to their own judgments.
6. The value of pest information in a dynamic setting: the case of weed control
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, Robert P. (author), Swinton, Scott M. (author), and Department of Agricultural Economics, Michigan State University; Department of Agricultural and Applied Economic, University of Minnesota, St. Paul
- Format:
- Journal article
- Publication Date:
- 1994
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08406
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- 76 (1) : 36-46
- Notes:
- search through journal, The value of weed scouting information for soil-applied and post-emergence weed management is estimated using a dynamic, whole-farm simulation model. The model simulates outcomes of four expected utility functions from management strategies using three levels of weed information. Results from a representative Minnesota corn and soybean farm indicate high value of weed seedling counts (for post-emergence control) but relatively low value of weed seed counts (for soil-applied control). While herbicide use is often reduced under information-based management, this is not always the case. (original)
7. Value of information on crop response function to soil salinity in a farm-level optimization model
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Feinerman, Eli (author / Department of Agricultural Economics, Hebrew University of Jerusalem, Rehovot, Israel)
- Format:
- Journal article
- Publication Date:
- 1994-05
- Published:
- UK: Elsevier Science Publishers, London
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 96 Document Number: C07720
- Journal Title:
- Agricultural Economics
- Journal Title Details:
- 10 (3) : 233-243
- Notes:
- search through journal, The study investigates the value of additional information on the response function to soil salinity of a given crop (potatoes), with regard to a stochastic long-run optimization model for utilization of saline water in a single-farm framework. The analysis provides a conceptual and methodological framework for investigating the expected value of sample information (EVSI), as well as an efficient tool for empirical application. Although a few approximations have been used, the results provide an estimate of EVSI and indicate the need for additional information (original)