While Blacks fight for their survival, Colombia's wealthy have other preoccupations. In the highbrow, rarified and polluted air of Santafe de Bogota, the Miss Columbia contest parades its select young women before an expectant nation. The announcers painstakingly describe each aspirant, even to the color of her skin. Save for a few Euro-Indians and a couple of light-skinned Black contestants, all are "white." Miss Santefe de Bogota, the long-legged, white-skinned audience favorite emerges the winner. Barely two hours later and the new Miss Columbia launches her reign by visiting the Black beaches of Cartagena, the port-city through which all enslaved Africans entered Columbia. There, to the delight of the world's photographers, Miss Columbia contrasts her white beauty with the Black skins of heavy-set women from maroon (escaped slaves) communities. The headlines and photos run, front page and center: "Carolina between Maroons," an unabashed reference to the old maxim, "a rise between two thorns." Three years ago the wealthy matron who organizes the Miss Columbia pageant claimed the country was not ready for a Black Miss Columbia.
"White Brazilians are not accustomed to seeing Blacks in positions of power and seeing Blacks with money in shops, night clubs and hotels. Having more Black American tourists will cause white Brazilians to treat Blacks differently and that will cause them to get a different image of all Blacks. And that can help change attitudes," Medeiros said during a recent interview in Rio.