James F. Evans Collection, Leaders in agricultural research institutions in many developing countries want to publish English-language annual reports. They have few editorial and financial resources. Few have (1) analyzed their reasons for reporting, (2) set priorities among audiences, or (3) considered a design that would serve the audience(s). This paper proposes three main audiences for such reports: heads of agencies that use agricultural research findings, agricultural scientists, and some persons interested in agricultural science (but not scientists). An audience-friendly approach is suggested for the design and preparation of annual reports that can be more useful than those written in the usual scientific-report form. (original)
Norton, Susan Langdon (author), Norton, Will Jr. (author), Windhauser, John W. (author), and Norton, W.: College of Journalism, University of Nebraska, Lincol, NE; Windhauser: Manship School of Journalism, Louisiana State University, Baton Rouge, LA
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06472
James F. Evans Collection, A study of public television viewers in Oxford, Mississippi, in 1977 and 1989 found both consistency and differences in viewing patterns. In both periods, viewers watched television in general about six hours a day. But viewers of all education levels were much more likely to watch public television in 1989 than in 1977, when watchers tended to be those with higher levels of education. The amount of time spent watching public television inched up in 1989, and there is evidence that viewers assimilated public television more into their regular viewing. The study concludes that public television appeals to a broader and more heterogenous audience than it did earlier. (original)
