Scherer, Clifford (author), Yarbrough, Paul (author), and Department of Communication, Cornell University
Format:
Conference paper
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06426
Notes:
James F. Evans Collection, Mimeographed, 1991. 10 p. Paper presented at the USDA/University of Missouri videoconference "Poised for the Press" on September 5, 1991., Print media seem to have a clear edge over television and radio in communicating complex information which requires detailed explanations. Most effective choice of media depends on what needs to be communicated.
Gregorio, Leonor B. (author), Sison, Josephine C. (author), and Gregorio: University Librarian, University of Philippines at Los Banos; Sison: Project Officer, Agricultural Information Bank of Asia
Format:
Journal article
Publication Date:
1991-03
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: C05495
Traces the study of knowledge utilization through three waves. First (1920-1960) involved studies about the diffusion of agricultural innovations to farmers. The second (1960-1980) emphasized both the dissemination and use of innovations emerging from research and demonstration activities, and innovation adoption by organizations as well as individuals. The interlude (1980s) featured sharply reduced federal support for research about knowledge utilization. The third wave (1990-present) showed greater emphasis on federal partnerships with state and local entities to improve health, education, and human services. Interest also increased in policy, research and programmatic activities regarding knowledge utilization.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center
Gustafson, Daniel J. (author) and Rivera, William M. (author)
Format:
Book chapter
Publication Date:
1991
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19826
Notes:
Pages 257-266 in William M. Rivera and Daniel J. Gustafson (eds.), Agricultural extension: worldwide institutional evolution and forces for change. Elsevier Science Publishers, Amsterdam, The Netherlands. 312 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 89 Document Number: C06290
Notes:
James F. Evans Collection, In: Johnson, Glenn L., Bonnen, James T., Fienup, Darrell, Quance, C. Leroy, and Schaller, Neill, eds. Social science agricultural agendas and strategies. East Lansing, MI : Michigan State University Press, 1991. p. I 39 - I 41
