In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Review of a book, Farmer first: farmer innovation and agricultural research, edited by Robert Chambers, Arnold Pacey, and Lori Ann Thrupp, Intermedia Technology Publications, London, 1989.
AGRICOLA IND 92017545; Presented at the VIII World Congress of IAALD, May, 1990, Budapest, Hungary, The mid-term review of the Fifth Malaysia Plan (1986-1990) has stated that emphasis will be placed on accelerating transfer fo technology to small holders to improve their productivity and efficiency. Technology transfer can be achieved through publications, newspapers, radio and television networks and interpersonal methods as exemplified by the Agricultural Information Dissemination Programme launched in 1983 by the Ministry of Agriculture which has contributed to increased farmers' awareness of new agricultural technologies. Communication through the printed media can be tailored to specific clientele needs if their demography, psychological response, literacy and real information demands are understood. The advent of information technology has benefited Malaysia in the transfer of technology by reducing costs in terms of time. This is seem in the rapidity with which information can be mass produced for dissemination by using desktop publishing which further allows information transfer though the printed media to be expedited, thus bringing to the farmers new information quickly. This approach to publication is not only more cost effective, but faster.
Located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., An invited reassessment by the author of a book, Hard Tomatoes and Hard Times, in which he faulted U.S. land grant universities for abandoning the original intended focus on serving small, low-resource farmers. Emphasized farmers' need for neutral, unbiased assessment of new, often very specialized, technologies. "...and at the same time they will need generalists who can assist in developing comprehensive, integrated farming systems that can depend on lessons learned decades ago as well as new knowledge."
