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    Start Over Publication Year 1990 Subject Term information behavior Subject Term information sources

    1. Making rational media choices - implications of research on : changes in mass media industries; changes in audiences' mass media consumption; home and family information seekers; farm information seekers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Scherer, Clifford (author), Yarbrough, Paul (author), and Cornell University, Department of Communication; Cornell University, Department of Communication
    Format:
    Conference paper
    Publication Date:
    1990-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 81 Document Number: C04785
    Notes:
    James F. Evans Collection, Mimeographed, 1990. 24 p. Paper presented at the Agricultural Communicators in Education Conference; 1990 July 14-18; St Paul, MN

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