Scherer, Clifford W. (author), Yarbrough, J. Paul. (author), and Scherer: Associate Professor, Iowa State University; Yarbrough: Professor, Cornell University
Format:
Conference paper
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 58 Document Number: C01595
Notes:
AgComm Teaching; See C01581 for original, In: The application of computer technology to communication processes : Proceedings of an NCR-90 Research Conference; 1984 April 15-17; Marriott Hotel, Minneapolis, Minnesota, April 15-17, 1984. Fargo, ND : North Dakota State University, 1984. p. 171-181
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07436
Notes:
INTERPAKS; copy in ACDC files, In: M. Drosdoff, ed. World food issues, 2nd ed. Ithaca, NY: Center for the Analysis of World Food Issues, Cornell University, 1984. p. 73-78., Discusses two competing communication strategies. One is a descendent of traditional extension philosophy, which emerged in the US and was developed in the first half of the 20th century. The second is related to the emergence in recent years of the concepts of "integration" and "participation" in rural development. Describes and analyzes each of these strategies and the issues they pose.
