Pitt, David (author / Department of Sociology, University of Auckland, Auckland, New Zealand) and Department of Sociology, University of Auckland, Auckland, New Zealand
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03183
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development. Volume 2 : experience in strategies for planned change. New York : John Wiley & Sons Ltd., 1981. p. 245-253
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18415
Notes:
Pages 255-266 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 2. John Wiley and Sons, Chichester. 325 pages.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., "...for all their seeming importance, these continuous outpourings of government and foreign aid and the steady diffusion of developmental projects and innovations are only pallatives. Thus, the wheel of agricultural development must reel off with a farmer-oriented concept of development which gives prominent role to farmers' participation in programs which are supposedly designed for their upliftment. ... "How can farmers be mobilized to participate in their own development? Simply by the abolition of 'transmission mentality' in communication and its replacement with a more liberating type of communication that would contain more dialogue..."
