Publication Year: 1980 / Subject Term: advertising research and media effectiveness

Start Over Publication Year 1980 Subject Term advertising research Subject Term media effectiveness

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fraser, A. (author)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00466
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(6): 92-94
Notes:: AgComm teaching

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pratt, J. (author)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00465
Journal Title:: Marketing and Media Decisions
Journal Title Details:: 15(4): 86-88
Notes:: AgComm teaching

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