Crosby, Donald G. (author), Davis, Donald E. (author), Fries, George F. (author), Newton, Michael (author), and Osweiler, Gary D. (author)
Format:
Report
Publication Date:
1979-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03034
Notes:
Report No. 81 published by the Council for Agricultural Science and Technology (CAST), Ames, Iowa. 18 pages., Response from CAST to the Public Broadcasting System's NOVA program, "A Plague on Our Children," televised nationwide on October 2, 1979.
4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.
