Pal, R.N. (author), Sinha, M.N. (author), Sinha, P.R.R. (author), and SRS of National Dairy Research Institute, Bangalore, India; Director, Agricultural Extension and Communication, National Institute of Community Development, Hyderabad, India; Professor and Head, Department of Livestock Production and Management, Haryana Agricultural University, Hissar, India
Format:
Journal article
Publication Date:
1977-05
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04932
James F. Evans Collection, All 143 farmer respondents of Amritsar Intensive Cattle Development Project were aware of breeding input but not of feeding input. Distinct patterns of communication source utilization were noticed in adoption of animal production inputs. Both formal and informal communication sources were almost equally utilized in awareness stage. Informal communication sources were given greater patronage in evaluation stage. Formal communication sources were utilized more in interest and adoption stages. However in trial stage, relatively compatible innovations like feeding input clustered around informal communication sources in contrast to breeding input in which more formal communication sources were contacted. For promotion of animal production inputs, therefore, animal husbandry extension programmes should give due consideration to implications of formal/informal communication sources as associated with stages in adoption. (author)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 5 Document Number: B00547
Notes:
See also B00288, a report of the thesis. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 103 p., Analysis of an unsuccessful commodity promotion campaign.
