14pgs, The adoption of soil conservation practices by farmers offers the potential to greatly improve soil health and water quality at large geographic scales. In considering the potential benefits of soil conservation practices to improve ecological outcomes on farms, it is important to ascertain where farmers get their information about soil conservation and what type of information they are exposed to and by whom. One primary way that farmers learn about soil conservation practices is via agricultural trade publications (ATPs). We conducted a content analysis using a computational text analysis method to analyze all the online soil conservation coverage from four influential ATPs in Wisconsin. We focused on 10 different soil conservation practices and found that the most frequently covered soil conservation practices were tillage, manure, and grazing. Additionally, we analyzed the thematic categories for how each soil conservation practice was covered in terms of agricultural, environmental and economic benefits. Generally, articles tended to mention environmental and economic benefits more than agricultural benefits across all soil conservation practices. We also unpacked the subcategories of environmental benefits using cover crops practice as an example to demonstrate how it was covered in terms of subcategories such as biodiversity, sustainability, climate change, water quality, and soil health. Our analysis also looked at how agricultural technology was featured in the stories about soil conservation and found that this category was regularly mentioned for each practice. Finally, we examined the message sources for stories on soil conservation and found that extension and the federal government were the most the frequently cited entities. We also discussed how this form of computational content analysis can provide longitudinal insights about trends in a particular soil conservation practice like cover crops, which showed a clear upward trend in coverage in ATPs for the time period studied. These nuanced content analyses provide insights into what types of thematic categories are featured about soil conservation practices covered in ATPs in Wisconsin. Advocates of soil conservation practices can use our results to determine if some practices could benefit from more attention in ATPs as well as which benefits and themes have received more media coverage. Additionally, stakeholders from entities that serve as different message sources can determine how their organizations are doing as the spokespeople for the soil conservation practices being advocated.
11 pages, Planning for farm succession is vital to the longevity of the farm business. To understand the challenges with succession planning, the University of Wisconsin - Division of Extension facilitated focus group meetings across the state. These authors classified the information from the focus groups into eight codes, and each code was further subdivided into themes. The codes included Financial, Communication, Control, Change, Fair vs. Equal, Delivery, and Support, Strategies, and Educational Needs. University of Wisconsin Division of Extension Agriculture Educators utilized the information obtained from the focus groups to create a workbook that provides practical assistance when working with families planning a farm succession.
18 pages, Concentrated Animal Feeding Operations (CAFOs) are known to have a wide range of negative impacts upon nearby residents and communities. Therefore, the siting of such operations in economically underdeveloped rural communities is an important environmental justice issue. This study explores the environmental conflict that surrounded a proposed CAFO in Bayfield County, Wisconsin. In this struggle, an outside corporation attempted to site a new CAFO in a community that was highly divided on the issue. We draw complementary insights from the environmental justice, stakeholder theory, and rural studies literatures to explain how the opponents of the CAFO were ultimately able to successfully resist the unwanted land use. This theoretical framework treats the formation of environmental inequalities as a process of conflict among diverse parties in which the potentially impacted communities may strongly influence the eventual outcome. Through interviews with key stakeholders and analysis of local and state media sources, we examine the primary points of contention within the local community along with the relative claims making and discursive strategies employed by each side. The findings of this study imply that how rural communities construct their identity and define potential environmental hazards are central to deciding environmental conflicts.
Brian Ohm (author / Assistant Professor and Planning Law Specialist), Erich Schmidke (author / M.S. Candidate), and Department of Urban and Regional Planning, University of Wisconsin-Madison
Format:
Report
Publication Date:
December 1998
Location:
City Planning & Landscape Architecture Reference and Resource Center, Funk Library, University of Illinois Box: 30; Folder: 50
