cited reference, IN 1971-2, samples of extension officers in the N.S.W. Department of Agriculture recorded the distribution of their work time to establish the proportion of time spent on direct extension, supportive work and non-extension duties, and to examine the relative emphasis on mass, group and individual extension contact. About half the time was spent on communicating with farmers or preparing to do so, and the individual contact overshadowed group and mass media extension. Major changes in the distribution of work time could be brought about by a redefinition of objectives and improved planning.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05414
Notes:
Theodore Hutchcroft Collection, Ottawa, Canada: University of Ottawa Press, 1974. 88 p. (Proceedings of the 2nd International Conference of the Institute for International Cooperation)
