1 - 2 of 2
Number of results to display per page
Search Results
2. Identifying key communicators in a village
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pareek, Udai (author), Singh, Y.P. (author), and Siet Institute; Siet Institute
- Format:
- Journal article
- Publication Date:
- 1965
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B05000
- Journal Title:
- Indian Journal of Social Research
- Journal Title Details:
- 6 (2) : 132-137
- Notes:
- Evans, cited reference, The present paper briefly reviews the various methods used thus far for selecting key-communicators to show that none of these was found suitable in a similar study conducted in a multicaste village, with 94 farm families, near Delhi. The study recorded communication acts by each farmer in relation with three practices - ghana bajara, 2, 4-D and Pusa ruby tomato, at three different stages of adoption. The mean number of communication acts were taken to be the cutting scores. Scoring above the mean number in a particular innovation were regarded as key communicators, and those who did not perform a single act of key communication were designated non-communicators. (original)