10 pages, This study examined content of YouTube videos on cassava production and processing posted in Nigeria between 2009 and 2019. Purposive sampling method was used in selecting 155 YouTube videos with cassava production and processing contents. Primary data on video source, content, duration, quality, number of views, subscribers, likes, comments, presentation format and year of upload were obtained by watching these videos. Data were analysed using frequency counts, percentages, means, standard deviation. Many (53.5%) of the videos were on processing of cassava, while most (80.0%) of the videos were relatively recent (2014 - 2019). Private individuals (38.7%) and media houses (34.2%) were the main sources of videos on cassava production and processing on YouTube. The major content of the video was on agronomic practices in cassava production (12.9%) and value addition (11.0%). Also, 66.0% of the videos had video description (descriptive texts), 36.8% had mobilizing information while 52.3% had a video quality of 720p. Furthermore, 72.9% of the videos had between 1-to-7-minute runtime and these videos had more likes than dislikes with mean values of 92.8 and 5.6 respectively. The mean number of views, subscribers and comments were 11,138.1, 179,537.6 and 13.6, respectively. The presentation patterns in the videos were in form of news (24.5%) and documentary (20.0%). YouTube videos on cassava production and processing were well viewed with a substantial number of subscribers. More YouTube videos on cassava production and processing should be produced with varied contents by different stakeholders in the agricultural sector.
Communication for Social Change Consortium, South Orange, New Jersey. 6 pages., Features efforts by Cinema Numerique Ambulant of France to use film to spark community dialogue in three West African counries.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17060
Notes:
Pages 213-222 in Jan Servaes, Thomas L. Jacobson and Shirley A White (eds.), Participatory communication for social change. Sage Publications, New Delhi. 286 pages.
Analyzes content of educational films and observes that they tend to advance practices and preserve relationships that are not in the best long-range interest of farmers.
Sanders, A.C. (author), Trinklen, D.H. (author), Wells, J.A. (author), and University of Missouri-Columbia}University of Missouri-Columbia}University of Missouri-Columbia
Format:
Journal article
Publication Date:
1988
Published:
USA: University of Missouri-Columbia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08846
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02667
Notes:
2 copies, James F. Evans Collection; Burton Swanson Collection. Delmar Hatesohl Collection., Rome, Italy : Information Division, Development Support Communication Branch, Food and Agriculture Organization of the United Nations, 1987. 29 p.
Hirevenkanagoudar, L.V. (author / Extension Consultant, Directorate of Extension, University of Agricultural Science, Hebbal, Bangalore, India) and Extension Consultant, Directorate of Extension, University of Agricultural Science, Hebbal, Bangalore, India
Format:
Journal article
Publication Date:
1984-06
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: C04333
