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    Start Over Publication Year 1963 Subject Term diffusion

    1. A field experience in the diffusion of knowledge of dairy cattle feeding through a television school

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alexander, Frank D. (author), Dell, Joseph C., Jr. (author), and Eschler, Richard E. (author)
    Format:
    Journal article
    Publication Date:
    1963
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: B01453
    Journal Title:
    Rural Sociology
    Journal Title Details:
    24 : 400-404
    Notes:
    cited reference, Evans

    2. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-09
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21314
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(9) : 1-4

    3. Research on the diffusion of agricultural innovations in the United States and the Netherlands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Everett M. (author) and van den Ban, Anne W. (author)
    Format:
    Journal article
    Publication Date:
    1963
    Published:
    UK
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05250
    Journal Title:
    Sociologia Ruralis
    Journal Title Details:
    3 : 38-51
    Notes:
    Evans, cited reference

    5. Traditions of research on the diffusion of innovations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Katz, E. (author), Levin, M.L. (author), and Hamilton, H. (author)
    Format:
    Journal article
    Publication Date:
    1963
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23911
    Journal Title:
    American Sociological Review
    Journal Title Details:
    28(2) : 237-252
    Notes:
    Authors trace streams of diffusion research, including research involving the adoption of agricultural innovations.

    6. Who you reach - not always how many - is the key to successful communications

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21306
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(1) : 1-4