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    1. Accentuating the positive will help eliminate or devalue the negative

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    2. Communications and attitude studies offer helpful ideas for your planning

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    3. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

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    4. Teach by setting good examples: know and use dairy products whenever possible

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    5. Who you reach - not always how many - is the key to successful communications

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