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- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Waugh, Frederick V. (author)
- Format:
- Journal article
- Publication Date:
- 1940-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07281
- Journal Title:
- Journal of Marketing
- Journal Title Details:
- 4(4) : 5-10
- Notes:
- Paul Hixson Collection.
