"The organic act which lies back of the work college editors are doing provides for the gathering and dissemination of information. It was never intended that public funds should be used for "institutional promotion," "propaganda," "press-agenting," "space-grafting," "publicity," "self laudation," "selling" or call it what you will. If "institutional promotion" - to give it the benefit of the least obnoxious designation - comes as a "by-product" of news and helpful information, there's no harm done. But an item aimed to benefit the institution rather than the person who reads that item is not only subversive to the purposes of the college, but is also subversive to the interests of the so-called "by-product." The college has no mandate to work the newspapers; yet it has a sufficient warranty to work for its readers."
President's column includes at note: "There are new mediums through which we may serve - the radio and the motion picture. We need to give these more serious attention than we have given them thus far - particularly, the radio. The effective use of both of these, however, needs consideration."
Brunner, Edmund de Schweinitz (author / Professor of Education, Teachers College, Columbia University) and Professor of Education, Teachers College, Columbia University
Format:
Conference paper
Publication Date:
1935
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 40 Document Number: B04631
Notes:
In: Radio and the farmer and a symposium on the relation of radio to rural life. New York : The Radio Institute of the Audible Arts, 1935. p. 5-10