Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22488
Notes:
Agricultural Publishers Association Records, Jul 1, 1921 - Jan 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Conference of Agricultural Publishers Association and the Publicity and Emergency Committee, National Association of Farm Equipment Manufacturers, Chicago, Illinois, November 30, 1921. 2 pages., Urges farm equipment marketers to advertise in farm papers during this depressed time for agriculture. "Next to dailies, farm papers have the lowest rates in the publishing field."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22491
Notes:
Agricultural Publishers Association Record, Jul 1, 1921 - Jan 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Special Bulletin - Agricultural Publishers Association. 3 pages., Extracts of correspondence between APA and the Farm Press Committee of the American Association of Advertising Agencies about advertising rates in farm papers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28852
Notes:
Agricultural Publishers Association records, UI Archives., Bulletin 232, page 3., Urges excluding from farm papers copy that attacks dealers, advertisers selling direct or through dealers, or reflecting unfairly upon a competitor in business.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22489
Notes:
Agricultural Publishers Association Record, Jul 1, 1921 - Jan 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Submitted at the annual meeting of AAAA, Philadelphia, Pennsylvania, Oct 10-12, 1921. 3 pages., Examines forces involved in the decrease in farm paper advertising during the past year and describes a campaign of editorial merchandising to stimulate farmers' interest in selected commodities.
"A service for salesmen - showing how to make farm paper advertising produce sales." Holdings in the UI Library extend from June 1921 (Vol. 4, No. 6) through September 1922 (Vol. 5, No. 9).
