"If there ever was a time when the agricultural field should be cleaned up, and weeded down to those papers that are legitimately serving the interests of better agricultural conditions, that time is now." Author urges media buyers to be more selective.
Reports that as farm magazines of national circulation restricted their circulations the U.S. Department of Agriculture encouraged members of Congress to find a way to remove the excessive burden of increased second-class postal rates from the shoulders of the farm publishers. "This branch of the government, be it realized, has been dependent upon the national farm journals to carry on some of the most important phases of its educational work."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22474
Notes:
Agricultural Publishers Association Record, Jan 1, 1918 to July 1, 1918, Series No. 8/3/80, Box 2, University of Illinois Archives., Agricultural Publishers Association Archives. 2 pages., Appeals to farm readers to oppose a postal rider to the revenue bill which would increase the cost of carrying second class mail material.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22475
Notes:
Agricultural Publishers Association Record, Jan 1, 1918 to July 1, 1918, Series No. 8/3/80, Box 2, University of Illinois Archives., Agricultural Publishers Association Archives. 2 pages., Opposes a bill for a postal zone system which he reports would discriminate against farmers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22476
Notes:
Agricultural Publishers Association Record, Jan 1, 1918 - July 1, 1918, Series No. 8/3/80, Box 2., Agricultural Publishers Association Archives. 8 pages., Rationale and details of a proposed campaign.
Via ProQuest Historical Newspapers. 1 page., Brief item explains that the war industries board has ordered a 15 percent reduction in the consumption of print paper by agricultural periodicals.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24823
Journal Title Details:
: 2-3
Notes:
Weekly Bulletin No. 113., Lists some farm papers that ceased recently or began to publish less frequently, in response to postage-related economic policies. Also lists some farm papers reported to be strengthened by changes.
White, Frank B. (author / Managing Director, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Commentary
Publication Date:
1918
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24824
Notes:
2 pages., Author argues that pending postage increases for farm periodicals will result in less educational opportunity for farmers. "In nine families out of ten, it is practically the only source of extended education which they have."
White, Frank B. (author / Managing Director, Agricultural Publishers Association) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Commentary
Publication Date:
1918
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24825
Notes:
2 pages., Regarding need for repeal of the zone postage rate legislation soon to go into effect. "But the farmer will be the chief sufferer from the enforcement of this foolish law because he will be denied access to information upon which he is largely dependent for the prosecution of his industry."
