Reprinted editorial from Farm, Stock and Home. Recounts the dangers of withholding advertising because a marketer does not happen to like a certain article or editorial in a paper. "If this attitude of mind becomes general and advertising is distributed to the trimmers or the silent publications the public will be under the necessity of paying something like a reasonable price for publications that dare to be alive and vital. Perhaps that would be more satisfactory all around, for if an editor must write with both eyes on the advertisers, it's a long farewell to social, economic and moral progress."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22646
Notes:
Presented at the Agricultural Media Summit, Milwaukee, Wisconsin, July 31, 2005., Author is World President of the International Federation of Agricultural Journalists and Chief Executive Officer of IFP Media, which publishes the Irish Farmers Monthly and 30 other periodicals. Examines the relationship between advertising and editorial content, and suggests that integrity and impartial editorial content are "key to maintaining our product standard to ever increasingly discerning audiences."
Theis, Mary E. (author / Assistant Publications Editor, Editorial Section, Office of Agricultural Communications and Extension Education, University of Illinois, Urbana-Champaign, IL) and Assistant Publications Editor, Editorial Section, Office of Agricultural Communications and Extension Education, University of Illinois, Urbana-Champaign, IL
Format:
Conference paper
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 74 Document Number: C03654
Notes:
James F. Evans Collection; See C03651 for original, In: Zazueta, Fedro S., and Bottcher, A.B. (Del), eds. Proceedings of the 2nd International Conference on Computers in Agricultural Extension Programs; 1988 February 10-11; Lake Buenavista (Orlando), FL. Gainesville, FL : University of Florida, Institute of Food and Agricultural Sciences, Florida Cooperative Extension Service, 1988. Vol. 1, p. 171-176
Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."
