USA: Delmar, Centage Learning, Clifton Park, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01730
Notes:
"As communicators, we are caretakers of an industry - one of the most important industries in the history of humankind. It is our duty as students and teachers of agriculture to learn, as efficiently and thoroughly as we can, the skills needed to tell a positive story about agriculture through words, pictures and Web site content. This book will help you in that goal." (p. xiii)
Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25525
Notes:
Retrieved February 7, 2007, Presented at the Newspapers and Community-Building Symposium XI co-sponsored by the Huck Boyd National Center for Community Media at Kansas State University and the National Newspaper Association, Milwaukee, Wisconsin, September 29-30, 2005. 23 pages.
