Blake, B.F. (author), Patrick, G.F. (author), Whitaker, S.H. (author), and Purdue University, Department of Agricultural Economics; Purdue University, Department of Agricultural Economics; Purdue University, Department of Agricultural Economics
Format:
Report
Publication Date:
1979
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02710
Notes:
See also C00717 and C01640; Includes summary sheet., West Lafayette, IN : Purdue University, Department of Agricultural Economics, 1979. 63 p. Report submitted to Horace Tyler, Agricultural Information
24 pages., via online journal., The present study investigated the effects of communication styles, source expertise, and audiences’ preexisting attitudes in the contexts of the debate regarding genetically modified organisms. A between-subject experiment (N = 416) was conducted manipulating communication styles (aggressive vs. polite) and the expertise of the communicator (scientist vs. nonscientist) in blog articles. The results showed significant effects of communicator expertise and individuals’ preexisting attitudes on writer likability and message quality, depending on the communication style used. Expectancy violation was found as a significant mediator that explains the differences. These findings provided a plausible explanation for the way in which communication styles work in science communication contexts and offered practical implications for science communicators to communicate more strategically.
Bennett, John (author), Campbell, Rex R. (author), and Department of Rural Sociology, University of Missouri; Department of Rural Sociology, University of Missouri
Format:
Report
Publication Date:
1961-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05366
Notes:
James F. Evans Collection, [Columbia, MO] : Agricultural Experiment Station, University of Missouri, 1961. 18 p. (Bulletin 771)
