15 pages., via online journal., Author's review of emerging organizational stigma literature centers on what he describes as core-stigmatized organizations. They reflect "an evaluation held and often expressed by some social audience(s) that an organization or set of organizations is discounted, discredited, and/or tainted in some way owing to some core attribute or attributes." Tobacco companies are among examples mentioned.
James F. Evans Collection, While the recent initiatives referred to in this paper demonstrate that major problems, such as pesticides and soil degradation, can be effectively addressed, conveying this message to an increasingly critical public is a marketing exercise as difficult as any which Australian agriculture has addressed. The success of agriculture in the 1990s may depend, in large measure, on how well this exercise in communication is undertaken. (original)
Rodriguez, Lulu (author / Assistant Professor, Department of Journalism and Mass Communication, Iowa State University, Ames, IA)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C08029
Notes:
James F. Evans Collection, Mimeographed, 1994. 30 p. Paper presented at the Association for Education in Journalism and Mass Communication Convention in Atlanta, GA, August 10-13, 1994.
