14pgs, There is growing political pressure for farmers to use more sustainable agricultural practices to protect people and the planet. The farming press could encourage farmers to adopt sustainable practices through its ability to manipulate discourse and spread awareness by changing the salience of issues or framing topics in specific ways. We sought to understand how the UK farming press framed sustainable agricultural practices and how the salience of these practices changed over time. We combined a media content analysis of the farming press alongside 60 qualitative interviews with farmers and agricultural advisors to understand whether the farming press influenced farmers to try more sustainable practices. Salience of sustainable agricultural practices grew between 2009 and 2020. Many of the practices studied were framed by the press around economic and agronomic aspects, and farmer respondents said the most common reasons for trying sustainable agricultural practices were for economic and agronomic reasons. The farming press tended to use more positive rather than negative tones when covering sustainable agricultural practices. Respondents used the farming press as a source of information, though many did not fully trust these outlets as they believed the farming press were mouthpieces for agribusinesses. Whilst a minority of farmers stated they were motivated to try a new sustainable agricultural practice after learning about it in the farming press, this was rare. Instead, the farming press was used by respondents to raise their awareness about wider agricultural topics. We reflect on the role and power given to agribusinesses by the farming press and what this means for agricultural sustainability.
USA: Upper Midwest Agricultural Safety and Health Center, Minneapolis, Minnesota
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12183
Notes:
Online from UMASH. 2 pages., Through use of an inverted pyramid, this article introduce a tool that emphasizes the value of preventing farm injuries and saving lives. Five sections of the pyramid range in effectiveness from "Elimination" (most effective) to "Personal Protective Equipment" (least effective).
5 pages, The main objective of this study was to find out how small farmers were affected by urbanization.
The study was conducted during 2020 in 2 barangays (districts ). Cagayan de Ore (CDO) City specifically canitoan and pagatpat, Philippines. There were 12 and 11 farmers in Canitoan and Pagatpat, respectively who participated the focus group discussion (FGD). Majority of them was
considered as small farmers due to the size of their farm which was less than 1 hectare. Around
70 hectares of agricultural land in Canitoan were transformed into a private housing subdivision.
Qualitative approach was employed using FGD and farmers were organized and interviewed as
a group. Data revealed that agricultural lands had been converted into residential or commercial
purposes. CDO agriculture area was decreased from 91.5 to 81.89%. Urbanization affected the farmer in term of displacement, income source, decrease economic status and negative motivation for agriculture. In conclusion, urbanization in CDO which brought progressive economic development had negatively affected the lives of some small farmers. We suggested proper policies to find alternatives for the farmers so that they could continue to produce food in the surroundings of the city and thus made city and rural areas more resilient in food supplies and also water regeneration.
