Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11827
Notes:
Printed pages in ACDC file include only the cover, abstract, citation details, and discussion section., Thesis in partial fulfillment of a Master's thesis, Texas A&M University, College Station, Texas., The purpose of this study was to determine Texas Public Relations Association(TPRA) members' perception of the word agriculture and how that perception influences perceptions of the skills and qualifications of graduates from agricultural communications and journalism (AGCJ) programs. A researcher-developed electronic questionnaire was used for data collection. Of accessible population of 148 TPRA members, 83 responded to the questionnaire, yielding a response rate of 56.08%.This descriptive study found that TPRA members did not have a negative perception of agriculture or the AGCJ major, but there was a lack of awareness of the AGCJ major and respondents had low self-perceived agricultural knowledge. Writing, interpersonal skills, public relations, editing, and media relations were considered to be the five most important skills in the public relations profession; however, AGCJ graduates were perceived to be only somewhat competent in these skills. Respondents ranked AGCJ as seventh of eight majors according to how well prepared graduates were perceived to be for entry-level public relations positions. Results indicated a positive correlation between awareness of the AGCJ major and perception of the major; therefore, the lack of awareness influenced the less positive perception of the major.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28084
Notes:
Pages 215-226 in Martin W. Bauer and Massimiano Bucchi (eds.), Journalism, science and society: science communication between news and public relations. Routledge, New York, New York. 286 pages., Examines the increasing friction between journalism and public relations interests, as related to science.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25216
Notes:
Vocal Point column in Meatingplace.com. 3 pages., Decries violent methods used by the organization and urges meat and poultry interests to challenge these methods through local media.
Case study involving public relations practitioners who disguised the provenance of documents they had created or commissioned involving the "Wal-Marting Across America" information campaign.
