Stocking, S. Holly (author) and Holstein, Lisa W. (author)
Format:
Paper
Publication Date:
2006-06-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36639
Notes:
Presented at the annual meeting of the International Communication Association, Journalism Studies Interest Group, Dresden, Germany, June 19-23, 2006. 38 pages., Journal article of same title appeared in Public Understanding of Science 18 : 23-42 (2009).
Reviewed 3/27/2006 at http://www.ipm.uiuc.edu/bulletin/print.php?id=448, University agronomist provides context regarding a micronutrient marketer's sales campaign that includes reference to favorable yield results in University of Illinois trials. Reports a lack of complete information provided in promotion efforts.
