James F. Evans Collection, While the recent initiatives referred to in this paper demonstrate that major problems, such as pesticides and soil degradation, can be effectively addressed, conveying this message to an increasingly critical public is a marketing exercise as difficult as any which Australian agriculture has addressed. The success of agriculture in the 1990s may depend, in large measure, on how well this exercise in communication is undertaken. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05026
Notes:
James F. Evans Collection; See C05022 for original, In: MacDonald, June Fessenden, ed. Agricultural biotechnology : food safety and nutritional quality for the consumer. Ithaca, NY : National Agricultural Biotechnology Council, 1991. p. 96-102
