[Carolyn Cooper] said there is a dissonance between "the brand" and the "representation of the brand" and that "until in Jamaica we come to acknowledge Jamaica is not an "out of many, one people" country but it is really a country of black people with small numbers of ethnic minorities, we're not going to get the brand right." 'At Independence, Emancipation Day just disappeared. Because if you have Emancipation Day, then you have to ask yourself what you were emancipated from. And then certain people would have to say, well, we were mixed up in it. Slavery, that is. So Emancipation Day was just erased,"she said. "But Garveyites and Rastafari kept the tradition of celebrating Emancipation Day. And it's now back on the national calendar. We even have an Emancipation Park!" "This book is a celebration of Brand Jamaica, the authentic Brand Jamaica and I hope that as you read it, you'll understand why I'm so passionate about the subject," said Cooper as she ended her remarks.
Rise Up channels the spirit of the elders with cameos by Fred Locks, Sly Dunbar. Robbie Shakespeare, Lee 'Scratch' Perry, Toots Hibberts and Brushy One String among others. Industry stalwarts like producers Mikey Bennett and Carlo Less are among those narrating the story which highlights the unique musical quality of Jamaicans.
The concert was held in order to raise funds for Howard 'Goddy Goddy' Reynolds' surgery to remove a painful tumour behind his ears. The 'night to remember' began with five-year-old Oshine Levy, the daughter of 2004 Gospel Song winner Lubert Levy. Oshine gave a splendid rendition of My Redeemer Lives. Her pint-sized body belied her voice control. She lifted the place to a spiritual high which found hundreds of mostly young attendees dancing, waving flags and singing along. The command of her performance was highlighted by MC Garfield, who reminded the audience that 'a child shall lead them'.
