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2. Publications highlight science communication research for busy professionals
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Crone, Joseph (author)
- Format:
- Journal article
- Publication Date:
- 2011-10-01
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13276
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 49(5) : Article 24
- Notes:
- 5 pages, Professionals, such as Extension personnel, who communicate with a range of non-specialists about scientific or technical information face particular challenges. A common goal of all such professionals is to effect at least some change in their audiences' understanding and perhaps in their actions. A key challenge for many of these professionals is a lack of familiarity with research relating to communicating and making decisions about scientific and technical topics. Public Science Communication Research and Practice, a series of publications from Oregon State University, is designed to identify, distill, and highlight useful social science research to help professionals communicate more effectively.
3. Strengthening 4-H program communication through technology
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Robideau, Karl (author) and Santl, Karyn (author)
- Format:
- Journal article
- Publication Date:
- 2011-12-01
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13275
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 49(6) : Article 29
- Notes:
- 4 pages, Advances in technology are transforming how youth and parents interact with programs. The Strengthening 4-H Communication through Technology project was implemented in eight county 4-H programs in Northwest Minnesota. This article outlines the intentional process used to effectively implement technology in program planning. The project includes: assessing current communication tools used; evaluating participants' preferences for receiving information; educating staff on current research trends; and training teams of youth and adults with the Forrester Research Model (2011) to implement social media as a program communication tool. The process helps staff identify audience and purpose of using technology for their specific needs.
4. Leadership life skills development in 4-H teen leadership programs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Leman, Amy (author) and Wang, Junfeng (author)
- Format:
- Journal Article
- Publication Date:
- 2021-09-16
- Published:
- USA: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13295
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 59(3) : Article 20
- Notes:
- 6 pages, This study introduces a framework for 4-H leadership competencies and explores the relationship between 4-H leadership programs and participant leadership life skills development. Illinois 4-H members aged 15-18 completed an online survey about their 4-H experiences and skills. Participants reported local programs exhibited the characteristics in the leadership competencies framework. Members participating in leadership competency programs reported higher leadership life skills scores than those in other 4-H non-leadership oriented programs. Females reported higher leadership life skills scores in comparison to males. However, spending more years in leadership programs was only related to a significant change in skills development for some participants.
5. Understanding consumer belief of locavorism on food fonsumption at farmers’ markets: implications for extension professionals
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lee, Youngdeok (author), Sneed, Christopher (author), and Childs, Michelle L. (author)
- Format:
- Journal article
- Publication Date:
- 2024-01-01
- Published:
- USA: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13297
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 62(1): Article 1
- Notes:
- 6 pages, Using an intercept method at two local farmers’ markets (n= 192), this study found the notion that local foods taste better and are more nutritious (i.e., lionization) and the notion that buying locally supports and contributes to the local economy and community (i.e., communization), positively influences consumers’ attitude towards shopping at their local farmers’ market. This positive attitude subsequently influences consumer purchase behavior. Extension professionals can utilize these data-driven results to aid in effective farmers’ market promotion by communicating micro-benefits (e.g., nutrition, taste) and macro-benefits (e.g., economic impact) to potential and current farmers’ market consumers.
6. Offering collegiate livestock judging as a student organization
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miller, Maryfrances (author), Edgar, Don W. (author), and Logemann, Lyle (author)
- Format:
- Journal article
- Publication Date:
- 2024-05-10
- Published:
- USA: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13545
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 61(4) : Article 5
- Notes:
- 4 pages, Resource constraints have lowered the number of collegiate livestock judging teams, dropping the number of opportunities for collegiate judging, even though interest among students remains high. These opportunities can be provided for less expense through student-led extracurricular organizations. This approach increases the student initiative required, but also provides an increased opportunity for developing and demonstrating leadership skills.
7. An evaluation of a cooperative extension internship program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- McCormick, Lisa Ellis (author), Vines, Karen A. (author), and Kuri, Subrato Kumar (author)
- Format:
- Journal Article
- Publication Date:
- 2024-05-15
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13280
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 61(4) : Article 20
- Notes:
- 8 pages, The purpose of this project was to evaluate the Virginia Cooperative Extension internship program from the perspective of student participants and their supervisors. Three focus groups were conducted with internship supervisors from the summer of 2019. Student survey data was used to identify concerns from the student perspective to inform the supervisor focus group questions. In addition to the questions, a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis was also used to collect qualitative data within the supervisor focus groups. Findings suggest areas of strength that can be used in marketing as well as opportunities for program improvement.
8. An exploration of learning and teaching methods in agricultural extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Levinson, Jeremy (author), Lamie, Dave (author), Vassalos, Michael (author), Eck, Chris (author), Chong, Juang (author), and Reay-Jones, Francis P. F. (author)
- Format:
- Journal article
- Publication Date:
- 2024-05-15
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13277
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 61(4) : Article 14
- Notes:
- 9 pages, The Train-the-Trainer approach is widely used in Cooperative Extension education to efficiently disseminate research-based information to many clientele groups, including farmers. This paper compares the traditional Train-the-Trainer model to a comprehensive Collaborative Train-the-Trainer model and discusses weaknesses of the traditional model that are addressed in the Collaborative model. Sources of information used by farmers (growers) and overall effectiveness were measured through a survey instrument created and distributed to farmers in South and North Carolina. The Collaborative Train-the-Trainer model, which emphasizes peer-to-peer interaction and feedback loops, represents an enhanced approach for conceptualizing and implementing Extension educational programs.
9. Extension professionals support agricultural education career awareness
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mott, Rebecca (author), Tummons, John (author), Simonsen, Jon C. (author), Cletzer, D.A. (author), Peckman, Jaelyn (author), and Plaugher, Seth (author)
- Format:
- Journal article
- Publication Date:
- 2024-06-19
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 208 Document Number: D13278
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 62(1) : Article 6
- Notes:
- 5 pages, The Covid-19-induced moratorium on campus visits allowed faculty from University of Missouri’s Agricultural Education & Leadership (AEL) program and Missouri Extension time to reconsider our campus visit structure and be more purposeful in our recruitment efforts. We organized a showcase to expose high school students to career paths and help them understand how our program could help prepare them for career success in the formal agriculture classroom, Extension, or the agriculture. We urge extension professionals to consider how they can be involved with events that raise students’ awareness about career opportunities while simultaneously recruiting the next generation of extension employees.
10. Nebraska conventional farmers’ perspectives toward agricultural hemp: A qualitative insight guided by the diffusion of innovations theory
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Colclasure, Blake C. (author), Gray, Nicholas (author), and Young, Laura E. (author)
- Format:
- Journal article
- Publication Date:
- 2024-08-03
- Published:
- USA: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 209 Document Number: D13546
- Journal Title:
- The Journal of Extension
- Journal Title Details:
- 62(2) : Article 8
- Notes:
- 10 pages, The legalization of hemp cultivation in the United States has provided opportunities for farmers to grow a new crop. Despite these opportunities, significant social, economical, and technical challenges to growing hemp have been well documented. The purpose of this research was to explore Nebraska conventional farmers’ perceptions toward hemp cultivation. Using the diffusion of innovations theory as a framework, one-on-one interviews were conducted with seven conventional farmers in Nebraska. Data were analyzed using deductive coding methods. Results are presented in four emergent themes describing farmer perceptions: 1) limited prior exposure; 2) perceived technical challenges; 3) advantages; and, 4) impartial feelings.
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