2 pages., Author suggests that today's online auction sites in the consumer area may provide patterns for agribusiness in the years ahead. Describes three sites: eBay, Overstock.com and Woot.com.
3 pages., On co-creating value with customers. Involves "reassessing almost everything that we think we know about our customers and products - and probably change some aspects of our basic business model."
2 pages., Author comments on agribusiness implications associated with an article in Forbes magazine: Seth Lubove, "What will you learn from the food that seduces? More organic than thou."
