20 pages, Smallholder agriculture is one of the imperative segments in the South African economy and it remains the imperative sector for livelihood generation. Farmers use mass media to access information needed for agricultural purposes to enhance agricultural practice and profitability. This study investigates the socio-economic drivers of using mass media for agricultural purposes by smallholder farmers in the Eastern Cape Province of South Africa. The study applied a descriptive survey research design to interview 200 smallholder farmers using a semi-structured survey. Data engendered were analyzed using descriptive statistics and the Logistic regression model. The investigation outcome displays that 80% of the smallholder farmers currently use mass media for agricultural purposes. The study concludes that socioeconomic factors influence the use of mass media for agricultural purposes by smallholder farmers. Therefore, the study recommends the government to train farmers on the use of mass media usage and subsidize farmers so that they can purchase these modern technology tools.
19 pages, Agricultural extension service delivery remains pivotal in disseminating contemporary and innovative agricultural information, and the training and capacity building of farmers; all of which are critical to increased farmer productivity. There are several agricultural extension methods used by extension field officers to engage their target farmers; some of the contact methods used, like the individual and group methods amongst others, necessitates close interactions between both parties. As such, physical contact between persons cannot be avoided. In the current spate of COVID-19 threats to global health, there is a possible risk of human-to-human transmission of the disease. Some temporary measures like social distancing and the ban of gatherings are currently utilised by many countries to mitigate the rapid spread of the virus. The findings of several research reports showed that these restrictions negatively impacted agricultural extension service deliveries. This paper, therefore, reviewed alternative media delivery mechanisms as a probable palliative measure in sustaining the continuous delivery of agricultural information to farmers. The paper recommends intensifying the use of the electronic extension (E-extension) system. The mobile and computer/web-based platforms should be significantly harnessed (where applicable), while concurrently promoting the intense use of print media, radio, television, agricultural documentaries and instructional videos.
