20 pages, Smallholder agriculture is one of the imperative segments in the South African economy and it remains the imperative sector for livelihood generation. Farmers use mass media to access information needed for agricultural purposes to enhance agricultural practice and profitability. This study investigates the socio-economic drivers of using mass media for agricultural purposes by smallholder farmers in the Eastern Cape Province of South Africa. The study applied a descriptive survey research design to interview 200 smallholder farmers using a semi-structured survey. Data engendered were analyzed using descriptive statistics and the Logistic regression model. The investigation outcome displays that 80% of the smallholder farmers currently use mass media for agricultural purposes. The study concludes that socioeconomic factors influence the use of mass media for agricultural purposes by smallholder farmers. Therefore, the study recommends the government to train farmers on the use of mass media usage and subsidize farmers so that they can purchase these modern technology tools.
16 pages, This study analysed the delivery of public agricultural extension services to the rural households of Idutywa, Eastern Cape. Primary data were collected from 75 participants. Descriptive and inferential statistics were used to analyse the data. Results revealed that there is generally a lack of access to extension services by households in the study area. Above all, the findings showed that access to agricultural extension services is influenced by limited movements, cellphone data, household size, and a limited number of farmers for training. Based on the control and treated variables, the Average Treatment Effect Treated from Kernel, Nearest Neighbours, and Radius matching methods were found to be negative which means that if farmers did not receive the program during the pandemic, the performance and yields were going to be very poor and low. The study recommends that extension officers should be empowered with modern tools to deliver need-based agricultural extension services in the future.
