7 pages., Agricultural information sources play a pragmatic role in knowledge building among the farming community. Farmers use various traditional and modern information sources such as extension field staff, fellow farmers, private sector, electronic media, print media, and information communication technologies (ICTs) gadgets to get the latest information necessary for agricultural productivity. This study aimed to explore the patterns of farmers to access and receive information from different sources. A well-structured and expert reviewed interview schedule was used to collect data from farmers from Huailai county. A total of 122 interviews were conducted for the collection of data. Data were recorded using EpiData software program and a logistic regression model was applied using the computer-based statistical program “STATA”. The findings indicate that media (electronic media and print media) was the key information source for the farmers and 40.16% of farmers accessed media particularly for agricultural information whereas 34.43% used agricultural extension field staff (government) to acquire agricultural information. The government of China should start some educational interventions for farmers to improve their educational level so that the farming community could utilize multiple information sources for crop productivity.
7 pages., Agricultural extension as a mean of dissemination of agricultural latest technologies to the farming communities and motivating them for its adoption can be achieved through better use of communication among relevant stakeholders. The existing extension and communication strategies used in Khyber Pakhtunkhwa province have many limitations. The present study was thus conducted to compare and analyze the farmers’ perceptions regarding use of information and communication technologies (ICT) in agriculture extension at three selected districts of Khyber Pakhtunkhwa. Based on the multi-stage sampling technique, population for the current study, 3 zones from 5 were purposively selected on the basis of their different agricultural condition. Selection of sample size was made using Yamane formula. The number of respondents as per formula was confined to 188 respondents in district Mansehra, 153 respondents in district Swabi and 59 respondents from district Karak, where data were collected randomly. Five point Likert scale was used to record responses of the respondents. The results of the study clearly showed that majority of the farmers in the study area were literate (73%) and comparatively was greater in district Mansehra (77%), while least in district Swabi (64%) using ICT for agricultural purposes and observed a significant correlation between the literacy and ICT i.e. 0.77. The results also showed that 39% respondents from District Mansehra, and 33% from district Swabi were fulltime farmers, used ICT. The results also showed that regarding the effectiveness of ICT tools in crop production, printed material; TV and Mobile Phone were used in districts Mansehra, Karak and Swabi respectively. Similarly, it was also inferred that ICT is very effective tool for communication between farmers and with extension workers. Hence, ICT is the most effective and useful tool for the improvement of the overall extension delivery system, so agriculture extension department may establish a formal structure to initiate free SMS and voice message service in the easiest and understandable languages for increasing overall coverage of the extension delivery.
