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    1. "Be prepared" is a good thought for February; fallout problems will follow soon enough

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    2. "Grandma surveys" seldom meet the test of being competent studies of what people think

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    3. "Let's Communicate" is not always the best approach to changing ideas or behavior

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    4. Accentuating the positive will help eliminate or devalue the negative

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    5. Agricullture and the public - a subject that continues to be of much interest and concern

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    6. Anniversaries are interesting; sometimes people are tempted to ask, "And so what?"

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    7. Ask yourself - what do you expect people to do as a result of your P.R. program?

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    8. Be honest with yourself: is your story really worth newspaper space or radio and TV time?

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    9. Bureau of Census provides a wealth of information for June Dairy Month use

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    10. Can we try to change the milk image to avoid milk being rated as "child's food"?

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    11. Changing attitudes is growing challenge to the most capable of communicators

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    12. Cigarette smoker study offers clues to how people read news about health risks

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    13. Communications and attitude studies offer helpful ideas for your planning

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    14. Consumer attitude studies are helpful in planning communications, but use caution

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    15. Crying towel is not the flag to wave to win consumer attention and improved prices

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    16. Dairymen should give optimism for the future a good try and forget the gloom and doom

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    17. Dairymen should work to make a good thing better through positive thinking and action

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    18. Develop your message very carefully after you determine your audience

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    19. Don't be a pot calling the kettle black - dairymen don't have to be fact-stretchers

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    20. Don't overlook new research in trying to understand various population segments

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    21. Don't overlook the rapidly growing racial and ethnic groups in your market planning

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    22. Editorial writers and cartoonists are back to work on dairy foods and dairy farmers

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    23. For best results, define carefully what reaction you expect from your audience

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    24. Gain in urban control over legislative bodies spotlights need for increased understanding

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    25. Heart disease developments require careful interpretation to avoid misunderstanding

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    26. Heart disease problems may be around a long time-- dairymen cannot ignore it

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    27. How to communicate with teenagers is a continuing and perplexing problem

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    28. Ignorance about causes of heart disease will continue to pose problems for food industries

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    29. It's risky to put too much faith in any one theory of how human beings behave

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    30. Know your target and aim for it; don't direct messages to the wrong audiences

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    31. Let's take action to reach teen-age girls with a strong milk message

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    33. Market research studies pile up more ideas that may help in improving the milk market

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    34. Milk is still highly respected-- dairymen must repeat often the reason

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    37. New Heart Association statement on diet changes deserves careful industry study

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    38. New York committee for increased milk use helps industry solve public relations problems

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    39. New ideas about how people behave pose a challenge in planning communications

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    40. Paid advertising often plays key role in well planned public relations program

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    41. People must be told more effectively how dairy products fit in weight control

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    42. Personal influence is still the main key to get people to change thinking and actions

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    43. Physical fitness program offers dairymen some positive approaches to sell more milk

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    44. Pinpointing the "Opinion Leaders" is not easy, but you can communicate with them

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    45. Positive approaches may help immunize against unfavorable changes in attitudes

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    46. Problem --solving usually begins with a very big measure of confidence

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    47. Public attitudes study proves again : give people credit for being intelligent

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    48. Public opinion studies are important, but you must know how to rate them

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    49. Public relations is everyone's business; tips will be your helper

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    50. Public relations programs are effective when built on truth and competence

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