Journal Title: Public Relations Tips for Dairymen

Start Over Journal Title Public Relations Tips for Dairymen

1. "Be prepared" is a good thought for February; fallout problems will follow soon enough

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-02
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21293
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(2) : 1-4

2. "Grandma surveys" seldom meet the test of being competent studies of what people think

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1966-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21657
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 6 (4) : 1-4

3. "Let's Communicate" is not always the best approach to changing ideas or behavior

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1965
Published:: USA: Chicago, IL : American Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 17 Document Number: B02014
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5(11): 1-4
Notes:: #1044, Harold Swanson Collection

4. Accentuating the positive will help eliminate or devalue the negative

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-03
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21308
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(3) : 1-4

5. Agricullture and the public - a subject that continues to be of much interest and concern

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21323
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[5] : 3-4

6. Anniversaries are interesting; sometimes people are tempted to ask, "And so what?"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-03
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21649
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (3) : 1-4

7. Ask yourself - what do you expect people to do as a result of your P.R. program?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21299
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(6) : 1-4

8. Be honest with yourself: is your story really worth newspaper space or radio and TV time?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-09
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21302
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(9) : 1-4

9. Bureau of Census provides a wealth of information for June Dairy Month use

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal articles
Publication Date:: 1961-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21283
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(5) : 1-4

10. Can we try to change the milk image to avoid milk being rated as "child's food"?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21321
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[4] : 1-4

11. Changing attitudes is growing challenge to the most capable of communicators

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1961-06
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21284
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(6) : 1-4
Notes:: 4p.

12. Cigarette smoker study offers clues to how people read news about health risks

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal articles
Publication Date:: 1961-10
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21288
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 1(10) : 3-4

13. Communications and attitude studies offer helpful ideas for your planning

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1963-02
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21307
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 3(2) : 1-4

14. Consumer attitude studies are helpful in planning communications, but use caution

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1967-07
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21661
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 7 (4) : 1-5

15. Crying towel is not the flag to wave to win consumer attention and improved prices

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1966-05
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21660
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 6 (5-6) : 1-8

16. Dairymen should give optimism for the future a good try and forget the gloom and doom

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: journal
Publication Date:: 1965-08
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21654
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 5 (8) : 1-4

17. Dairymen should work to make a good thing better through positive thinking and action

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-09
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21603
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4(9) : 1-5

18. Develop your message very carefully after you determine your audience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-04
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21296
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(4) : 1-3

19. Don't be a pot calling the kettle black - dairymen don't have to be fact-stretchers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1962-12
Published:: USA: American Dairy Association, Chicago, Illinois
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21305
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 2(12) : 1-8

20. Don't overlook new research in trying to understand various population segments

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: American Dairy Association (author)
Format:: Journal article
Publication Date:: 1964-06
Published:: USA: American Dairy Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21324
Journal Title:: Public Relations Tips for Dairymen
Journal Title Details:: 4[6] : 1-4

Bibleaves

1. "Be prepared" is a good thought for February; fallout problems will follow soon enough

2. "Grandma surveys" seldom meet the test of being competent studies of what people think

3. "Let's Communicate" is not always the best approach to changing ideas or behavior

4. Accentuating the positive will help eliminate or devalue the negative

5. Agricullture and the public - a subject that continues to be of much interest and concern

6. Anniversaries are interesting; sometimes people are tempted to ask, "And so what?"

7. Ask yourself - what do you expect people to do as a result of your P.R. program?

8. Be honest with yourself: is your story really worth newspaper space or radio and TV time?

9. Bureau of Census provides a wealth of information for June Dairy Month use

10. Can we try to change the milk image to avoid milk being rated as "child's food"?

11. Changing attitudes is growing challenge to the most capable of communicators

12. Cigarette smoker study offers clues to how people read news about health risks

13. Communications and attitude studies offer helpful ideas for your planning

14. Consumer attitude studies are helpful in planning communications, but use caution

15. Crying towel is not the flag to wave to win consumer attention and improved prices

16. Dairymen should give optimism for the future a good try and forget the gloom and doom

17. Dairymen should work to make a good thing better through positive thinking and action

18. Develop your message very carefully after you determine your audience

19. Don't be a pot calling the kettle black - dairymen don't have to be fact-stretchers

20. Don't overlook new research in trying to understand various population segments

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