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    31. Let's take action to reach teen-age girls with a strong milk message

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    33. Market research studies pile up more ideas that may help in improving the milk market

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    34. Milk is still highly respected-- dairymen must repeat often the reason

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    37. New Heart Association statement on diet changes deserves careful industry study

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    38. New York committee for increased milk use helps industry solve public relations problems

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    39. New ideas about how people behave pose a challenge in planning communications

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    40. Paid advertising often plays key role in well planned public relations program

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