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    21. Gain in urban control over legislative bodies spotlights need for increased understanding

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    22. Dairymen should work to make a good thing better through positive thinking and action

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    23. We need to know more about the individual decision-making processes to be effective

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    24. Ignorance about causes of heart disease will continue to pose problems for food industries

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    25. Don't overlook new research in trying to understand various population segments

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    26. Agricullture and the public - a subject that continues to be of much interest and concern

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    27. Paid advertising often plays key role in well planned public relations program

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    28. Can we try to change the milk image to avoid milk being rated as "child's food"?

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    29. Know your target and aim for it; don't direct messages to the wrong audiences

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    30. Don't overlook the rapidly growing racial and ethnic groups in your market planning

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