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    51. Ask yourself - what do you expect people to do as a result of your P.R. program?

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    52. We may be letting our problems blind us to opportunities for building dairy food sales

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    53. Develop your message very carefully after you determine your audience

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    55. Senior citizens are a rapidly increasing segment of the total American food market

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    56. Editorial writers and cartoonists are back to work on dairy foods and dairy farmers

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    57. "Be prepared" is a good thought for February; fallout problems will follow soon enough

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    58. Let's take action to reach teen-age girls with a strong milk message

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    59. Year end provides a good time to take inventory of our public relations ideas

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    60. Problem --solving usually begins with a very big measure of confidence

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    61. Cigarette smoker study offers clues to how people read news about health risks

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    62. Special events provide excellent reasons for extra public relations efforts

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    63. Selective perception is a tricky factor in trying to communicate a message to people

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    64. Public attitudes study proves again : give people credit for being intelligent

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    65. People must be told more effectively how dairy products fit in weight control

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    66. Changing attitudes is growing challenge to the most capable of communicators

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    67. Bureau of Census provides a wealth of information for June Dairy Month use

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    69. Milk is still highly respected-- dairymen must repeat often the reason

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    70. Heart disease problems may be around a long time-- dairymen cannot ignore it

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    71. Public relations is everyone's business; tips will be your helper

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